
COVID-19 has destroyed this false sense of privilege among urban households and exposed the blatant lie of Africa’s socio-economic demarcations, particularly those categorized as non-poor. It has exposed the precarious nature of their jobs vis-a-vis consumer behavior, which does not coincide with perceptions of a middle class that should sustain domestic consumption and growth in the future (even when out of an income for some time). The fact that this crisis is driven by the loss of income (projected to affect 75% of the population in Kenya) rather than rising food prices that have characterized previous global crises buttresses the vulnerability of urban households. As such, the resilience of rural households will be much higher compared to their urban counterparts because of expenditure patterns.